xxCandyLips2011xx Isn’t Acceptable Anymore


Twitter is known for the casual messages and fast paced updates, but this doesn’t mean you should throw discretion to the wind. While colleges are preparing to welcome back crazy, rambunctious and oh so studious groups of 20-somethings, I was busy developing a few unconventional words of social media wisdom that may have been missed at that 8:00 a.m. lecture last semester.

  1. Private Twitters = Shifty Eyes: Twitter is an undeniably fabulous asset for public relations students (Hell, I even had a few job interviews because of my Twitter presence) and when you hide your twitter feed, it looks like you’re hiding something bigger. When you limit your profile, you also limit your opportunities and connections. If you feel the need to privatize your twitter feed, create two accounts – one public and one private – to ensure you aren’t missing any great networking opportunities.
  2. Bios Are A First Impression: Your Twitter bio may be the first thing that potential employers view and when you proudly announce that you are a member of #TeamDropout or #TeamAlwaysHigh, things probably won’t work out in your favor. Try adding your Alma Mater, your course of study, a graduation year and a few of your personal interests. Avoid offensive language, politically incorrect slurs and try your best to shy away from using words like “expert” or “guru.” And finally, unless you truly are Nicki Minaj, please do not refer to yourself as “Barbie” — working at your local fast food establishment doesn’t mean you have the right to refer to yourself as an enviable starlet.
  3. Would Dad Be Shocked: Does the thought of your father reading your Twitter feed make you shudder? If you answered yes, then we have a problem. When you’re tweeting anything that you wouldn’t want your parents to see, odds are potential employers will be just as offended as dear old dad.  If you are serious about finding a job, think of Twitter as one big job interview with thousands of agencies and firms – you never know who is reading your feed and for what reason. Make sure that you are tweeting relevant industry articles, participating in tweet chats and accurately spotlighting your personality. Stay away from the play-by-play of last night’s frat party, at all costs. And to be honest, no one wants to know what happens behind closed doors.
  4. Don’t Be Shy — @ Reply: A Twitter feed that contains only self-generated ramblings with no follower interaction is defying the nature of the network. Grow your followers, meet new people and watch as the opportunities present themselves. Generate content that will welcome replies and retweets – you’ll be amazed as new industry contacts pop up.
  5. The Power of a Handle: Do not, for the love of all things holy, make your Twitter handle anything other than your name or a variation of it. Things like xoKittyKat690x…unacceptable. First, ew. Second, Myspace much? Third, you are 20 years old — act like it.  If a potential employer is trying to find you, do you honestly believe that “fastNhard09” will come up in a search? Of course not. So Sasha Fierce, if you seriously cannot pull yourself away from your secret identity, use your private profile for certain handles and your public profile for professional handles.

I wholeheartedly believe in the power of social networking and, with some discretion, social media is capable of changing lives and career paths. If you follow these four simple guidelines, your trip into the PR industry could be smooth sailing – it definitely worked for me.

If I forgot anything, please feel free to add it!

A Slip Of The Tongue


As far as celebrity Twitters go, I embrace the idea of fans digitally “connecting” to a favorite singer or sports star. I even believe, in some situations, that a celebrity may have the emotional stability, poise and professionalism to manage their own brand. Some stars have been in the game long enough to realize what you type may be misread and what you mean may be misinterpreted. Social Media is tricky in its quickness; one slip of the tongue (or finger, in this case) may result in a media firestorm — a nightmare for agents, labels, publicists, and managers all over the world.

This is where we run into a problem.

The managers, publicists and agents are, more often than not, self-admittedly “too old” to know or care about Twitter accounts. They choose not to monitor tweets; some are still more concerned about what is being said above the fold on the front page of Sports or in a Gossip column on page D6. Wake up! Communication has changed…your clients have changed…times have changed…Public Relations has changed. The only thing left that needs to change is your attitude. If you refuse to monitor your clients’ social media empires, or at least prep accordingly, you are inevitably setting yourself, your firm, your label and your client up for an embarrassing and sloppy ordeal.

And with that, I transition into the Best and Worst Celebrity Tweeter for 2010. My opinions are based solely on the value of tweets, the ability to avoid conflict and the sincerity of the message.

WORST: Oh Chris, Chris, Chris (@ChrisBrown)…we can’t take you anywhere, can we? Why do you insist on being baited time and time again through Social Media altercations and “beefs?”  More importantly, why does your management insist on allowing you to maintain personal supervision of your social media domain? You’ve proven multiple times that you do not possess the maturity, let alone aptitude, to handle such a large brand image. As most of you probably know, Brown was baited yet again during a Twitter battle with former B2K singer, Raz B, last night. Raz B’s initial tweet said:

“Im just sittin here Thinking how can ni**as like @ebenet & @ChrisBrown disrespect women as Intelligent as @HalleBerry11@Rihanna

This simple tweet started a blaze of drama thanks to members of #TeamBreezy, who should’ve been reading books instead. Brown reacted the way any insulted, self-conscious, overweight girl would have:

“@razb2k ni**a you want attention! Grow up ni**a!!! D**k in da booty a** lil boy”

In all reality, Raz B’s approach was far from bad-mannered. There was no mention of domestic violence, no trace of a low blow. As I watched the argument continue, I was shocked when no one from management intervened in the immature battle of wits (or lack thereof). Brown continued to battle Raz B with homosexual slurs and obscenities. Backed against a wall, Raz B responded with several low blows, citing Brown as a #womenbeater (I think he meant #womAnbeater).  As of today, I was further taken aback when all Tweets remained posted (although the damage was already done).

Brown has confirmed, for what I think should be the final time, that he needs immediate supervision when dealing with internet affairs. He is the definition of Social Media Nightmare.

BEST: From rags to riches to prison to rags to riches, Michael Vick is, what some consider, the best comeback story in sports history. While you don’t have to agree with his past actions, as a PR professional, you cannot overlook his tweets. Best Tweeter for 2010 (surprisingly to people who know me, I’m sure) has to go to Eagles Quarterback, #7, (@MikeVick).

There is nothing more respectable than a notorious football player who has learned how to speak with media and represent himself professionally. Once a player who proudly displayed his middle fingers to Atlanta Falcons fans after a loss, Vick has (not so quickly) learned how to approach media and keep fans happy. Continually tweeting to a new band of followers, Vick genuinely enjoys connecting with his supporters while he and his team march forward toward playoff competition.  Certainly not a stranger to controversy, he has yet to engage in an internet scuffle with rabid reporters or non-supporters.

Even after a tough loss, Vick maintained his composure and tweeted:

“Understanding failure helps you appreciate success !”

Short, simple, sweet. No angry messages, no sore loser status. He didn’t bash teammates or coaches – in all, it is the perfect message to send followers after a loss that left a sour taste in the mouths of many fans.

While I certainly cannot condone the past four years, I have to respect the guy for realizing what separates boys from men, minor leagues from major leagues and any other overused phrase you can imagine.

Respectability and responsibility – that is all it takes.