#OpportunityDetroit: A City’s Saving Grace


When a once-booming city is on the brink of extinction, what is the one thing that could bring it back to life? I bet “hashtag strategy” wasn’t on the tip of your tongue but a single integrated 360 degree campaign is what’s helping Detroit to become a Phoenix, of sorts.

Image#OpportunityDetroit speaks volumes to what this city is trying to achieve. First, to get back into the good graces of those who have been served only the negative stories and second, to provide a motto to those brave enough to live and work in the Motor City.

During the 2012 World Series, the Detroit Tigers and the San Francisco Giants were fighting for the title. Unfortunately, the series didn’t go in Detroit’s favor but the city did come out of it with a win; Quicken Loans produced an inspiring spot with an accompanying social strategy to a level that had never been seen before.

With an entire arsenal of social channels and a strong hashtag strategy, #OpportunityDetroit exploded not just within Detroit but nationwide. With a following of socially savvy millennials, ready and willing to support the revitalization and rejuvenation of Motown, #OpportunityDetroit has become a rallying cry.

The next time someone says to you “social media is pointless,” point them to #OpportunityDetroit and tell them to think again.

To learn more about #OpportunityDetroit, please visit the following links: Twitter, Facebook and OpportunityDetroit.com.

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My Cyber-Living-Room During LOST


I’m sure I’ll get ridiculed for admitting this in a public forum but I did not watch the television phenomena of LOST when it first debuted in 2001. Even more disturbing? I did not watch it…ever. I’m not sure how I missed six entire seasons of one of the most critically acclaimed television series ever produced but I’m  making up for it now.

I’ve been watching LOST religiously for the past few weeks and I am enthralled. The plot twists, the Others and the moments that used to leave Americans breathless are all new to me and what is the first thing I want to do every single time something wild happens on the show? I want to turn to Twitter, use a branded hashtag and find fellow fans experiencing the same level of exasperation when Kate frolicked into a trap. Unfortunately for me, I am twelve years late and Twitter’s users no longer care about LOST. I am just “live” tweeting into a black hole.

Could you imagine the absolute internet implosion that would occur if LOST and Twitter both hit their prime at the same time? Twitter only experienced the final two seasons of LOST, when social television was barely a thought. In 2009, Twitter had only 18M users and LOST’s season finale was seen by nearly 10M. At the end of 2012, Twitter passed 500M users; we haven’t yet been presented with a television show of LOST’s caliber to perform on Twitter.

All I’m saying is that during marathons of LOST, my Cyber-Living-Room is very lonely. If you feel like joining me, I’m on Season 2 and we can create a social strategy for the fans who showed up late to the party.