#OpportunityDetroit: A City’s Saving Grace

When a once-booming city is on the brink of extinction, what is the one thing that could bring it back to life? I bet “hashtag strategy” wasn’t on the tip of your tongue but a single integrated 360 degree campaign is what’s helping Detroit to become a Phoenix, of sorts.

Image#OpportunityDetroit speaks volumes to what this city is trying to achieve. First, to get back into the good graces of those who have been served only the negative stories and second, to provide a motto to those brave enough to live and work in the Motor City.

During the 2012 World Series, the Detroit Tigers and the San Francisco Giants were fighting for the title. Unfortunately, the series didn’t go in Detroit’s favor but the city did come out of it with a win; Quicken Loans produced an inspiring spot with an accompanying social strategy to a level that had never been seen before.

With an entire arsenal of social channels and a strong hashtag strategy, #OpportunityDetroit exploded not just within Detroit but nationwide. With a following of socially savvy millennials, ready and willing to support the revitalization and rejuvenation of Motown, #OpportunityDetroit has become a rallying cry.

The next time someone says to you “social media is pointless,” point them to #OpportunityDetroit and tell them to think again.

To learn more about #OpportunityDetroit, please visit the following links: Twitter, Facebook and OpportunityDetroit.com.


New Play to Expose Truths of Layoffs

The beautiful Act II Playhouse in Ambler will open its doors to Leslie Mayer and Howard Rice’s world-premiere, poignant stage creation, JOBBED, with a private performance on June 25 and a free matinee, open to the public, on June 26.

Audiences will experience the raw emotion of a man, his family, and his friends as they find not only their jobs but their very identities at risk. A transition counselor, whose job is to assist recently laid- off individuals, helps management understand that, while common feelings arise when people lose their jobs, each one has a personal story.   She is deeply moved by the honesty, profound courage and resiliency of those directly and indirectly affected.

“This production is based on the real stories of hundreds of people who have lost their jobs,” said Leslie Mayer, President of Mayer Leadership Group and songwriter/ lyricist/producer of JOBBED. “My hope is that audiences will see themselves in these characters and become more aware of the psychological and human toll that is exacted when individuals find their very identities at risk.”

JOBBED is under the direction of Ben Smallen, who holds a Masters in Theatre from Villanova University.  Melissa Zimmerman, General Manager of Act II Playhouse, is acting as co-producer with Mayer.

With a cast of eight local performers and a score directed by Barrymore-winning musical director Eric Ebbenga, JOBBED not only produces an uncommon emotional reaction from audiences, but presents an original, rare musical experience written by Mayer, Philadelphia’s own talent.  .

“We are thrilled to have found such a gifted cast and crew from the Philadelphia region,” said Howard Rice, Temple University professor, former partner of Kalish & Rice Advertising and scriptwriter of JOBBED. “Having hometown talent makes this experience all the more extraordinary.”

Mayer and Rice also “hope to stimulate interest in this wonderful community theatre residing in the heart of Ambler.”

JOBBED premieres to a private audience at 8:00 p.m. on Saturday, June 25. The final performance will take place at 2:00 p.m. on Sunday, June 26 and is open to the public, free of charge. Seating is limited and by reservation only.  For more information, please visit Facebook.com/WereYouJobbed.

This is Really What I’m Best At…

I want to take a break from talking about interviews…graduation…salary…and just enjoy this blog post. I want to explain what I am best at.

I love music (thus my internship at Jive LG) and entertainment (my internship at VH1). I love anything and everything to do with promotions of music, the artist, the show…everything. That is where I ultimately want to end up one day and I realize I have to work hard to get there. But as I see it, I have been working unbelievably hard for the past four years so what is another four? I’m ready to go the extra mile to get what I want.

Working on bios, press plans, pitches, media lists and red carpet events is where I excel. I need that fast-paced, always hectic, non-stop, 60+ hour work week. I need the pressure.

But aside from music and entertainment, my true passion is for events; ever since I was little, I planned my own birthdays, sleepovers and my own graduation party. I then upgraded to planning my fraternity’s social events and formals. Finally, when I studied abroad in London, I had the privilege of interning at Inn or Out Ltd (www.inn-or-out.com).  This was where I learned that my love was real; I didn’t mind going to work for a 16+ hour  work day while my friends were lounging at Hyde Park. I wanted to be there, to be involved and be considered part of the team. Lucky for me, I became part of the team instantly.

I am willing to start anywhere, but one day, I hope I am one of the lucky few to get into that extremely tight-knit field!