After the mockery that was the snowstorm yesterday, I flipped on my television to see the latest news about the accumulation. Luckily, my power had just come back on or else I wouldn’t have been able to do my makeup OR hear about the funniest thing I’ve heard in days.

Good Morning America had quickly and cleverly come up with a hilarious catchphrase for this season’s constant barrage of snow: Snoverkill.

PURE BRILLIANCE. I literally found myself laughing loudly in my apartment. It sure beats “Snowpocalypse” or “Snowmageddon.” Both of those titles have outstayed their welcome, but Snowverkill is too clever and hilarious.

My sincere applause to whoever crafted that little gem.


About cristinmcgrath

Cristin is a consumer engagement consultant who is currently exploring new opportunities within social media strategy and digital marketing. With experiences ranging from traditional media relations and public affairs to interactive and digital marketing with a specialization in emerging media, she is a versatile marketing professional.

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